How to simplify the process of discovering new places through a combination of Carplay and mobile app systems that help the user curate the most scenic route to their destination.
Detour simplifies the process of discovering new places through a combination of Carplay and mobile app systems that help the user curate the most scenic route to their destination. I helped create proto-personas, competitor analysis, conduct initial interviews, user flow for both mobile and Carplay, and develop and prototype Lofi, Mid, and Hifi Prototypes.
Brand Design
Illustration
UI Design
UX UI Designer
Damian Salonick
Kate Lintermann
Nitya
Shabnam Hakimi
Sivaranjini Madivanane
After conducting a series of entail interviews to find out our target user's wants and needs, we created a proto persona to reference as we started to create wireframe sketches of what we envisioned both the Mobile and Carplay experiences to be like. When creating Detour's style guide we chose font styles that adhered to Apple's Carplay guidelines. Created a series of evergreen illustrations inspired by national park posters used for quick announcements and promotions on social channels.
In the mobile app, the will user will input their destination and scroll through available scenic spots along their route adding any desired stops. When they are happy with their route they can save it as a "trip" for later. ... after packing their snacks and creating a playlist... Once they open that Carplay App in their vehicle they access that "trip" and start navigation. Along their route can make small alterations if they desire. I helped create proto-personas, competitor analysis, conduct initial interviews, user flow for both mobile and Carplay, and develop and prototype Lofi, Mid, and Hifi Prototypes.
